Rowe and King join Human Race Events Sportive Series for 2016

18th February 2016

Esteemed British cyclists Luke Rowe and Dani King are the new ambassadors for the 2016 Human Race Sportive Series. The series features prestigious events such as Dragon Ride L’Etape Wales by le Tour de France, Chiltern 100 and the Telegraph London Cycle Sportive powered by Maserati. As part of the relationship participants in all Human Race sportives will have access to tips and advice from the pair, and can download exclusive training plans created by Rowe & King Coaching for a small fee.

Luke and Dani have set up a coaching company, along with Founder Matt Rowe and Head Coach Courtney Rowe, who are sharing the extensive knowledge and training advice that has helped them reach the pinnacle of world cycling, with Luke riding in le Tour de France and Dani becoming Olympic and World Champion. 12 week training plans will be available in three versions, tailored for improvers, experienced and advanced level cyclists.

Luke Rowe said: “We are delighted to be ambassadors for the Human Race Sportive Series. It’s important for us that Rowe & King Coaching is associated with the best, and when it comes to public sportives Human Race’s reputation is second to none.”

Dani King added: “Over 20,000 cyclists will take part in a Human Race sportive during 2016, and we want to help as many of these riders as possible achieve their full potential. We’re thrilled by the partnership and are looking forward to an exciting and successful year on and off the bike.”

The 2016 Human Race Sportive Series features:

Lionheart Sportive – Sunday 17 April
Chiltern 100 – Sunday 15 May
Dragon Ride L’Etape Wales by le Tour de France – Sunday 5 June
The Telegraph London Cycle Sporive powered by Maserati – Sunday 26 June
L’Etape London by le Tour de France – Sunday 25 September

Riders can purchase a 12 week training plan from Rowe & King now by visiting the Human Race online shop or can check out the bespoke packages available at For full information about the Human Race Sportive Series and to sign up for any of the events visit