Liv, the dedicated women’s cycling brand and supporter of Macmillan Cycletta has won the accolade of bike brand of the year at the 2015 BikeBiz awards.

The brand Liv was founded by the Chief Financial Officer of Giant, Bonnie Tu. Bonnie is also known in the cycle industry as the Godmother of Cycling; the Liv brand is a result of Bonnie Tu’s dedication and commitment to female cycling.

Bonnie Tu commented “This award is a triumph for women’s cycling, it is the result of the hard work and commitment of our dedicated team. As we build a global cycling community for the future, Liv has not only been embraced by retailers but also accepted by female consumers as they challenge themselves, pushing the boundaries of their cycling goals”

The core passion behind the brand Liv is to make cycling more approachable and appealing, giving the brand a unique approach. Liv embodies the growth of female cycling by catering for all cyclists whatever the discipline.

Collette Clensy, Giant UK Marketing Manager commented “We’re delighted with the award, Liv is a young and exciting brand that is committed to women. Liv is empowering female cyclists to take two wheels and have great riding experiences”

The Liv brand is committed to female cyclists, with a comprehensive product collection designed by women for women. From apparel, to bike gear and bicycles, Liv provides the best products to help female cyclists discover new possibilities.