Interview: Human Race partners with Switzerland Tourism

7th October 2013

By Gary Roethenbaugh

In recent weeks we’ve seen Human Race forge a partnership with the country of Switzerland as its official training destination. This is a first of-its-kind deal for Human Race, and is seen as the first time that such a deal with an events firm has been reached with an entire country!

A recent article by the BBC has pointed to a rise in triathlon holidays. Meanwhile, research from the Triathlon Industry Association (TIA) reaffirms the scale of the opportunity:

  • 74% of UK triathletes would consider competing in a triathlon overseas; and
  • Continental Europe accounted for 73% of all training camp visits by UK triathletes in 2012

To find out more about the ground-breaking deal between Human Race and Switzerland, we spoke with Marcelline Kuonen, Director for United Kingdom & Ireland at Switzerland Tourism, and Nick Rusling, CEO at Human Race.