Dragon Ride L’Etape Wales by Le Tour de France boosts South Wales economy

27th May 2016

Thousands of cyclists conquer valleys and mountains to slay dragonDragon Ride L’Etape Wales by le Tour de France brings an incredible £480,000 to the South Wales economy each year according to recent research undertaken by organisers Human Race. Taking place this year from 3rd to 5th June, over 5,000 participants and their spectators will visit Margam Park and the surrounding areas to take part in this iconic sportive. With over 75% of its riders visiting from outside the South Wales area, a huge amount of money is spent with local businesses.

It’s estimated that the thousands of riders will be spending, on average, around £113 each on accommodation, as well as additional food and drink, and other items bought over the weekend in the area. The attending spectators too will spend almost £30,000 as they come to support loved ones taking on the famously tough but spectacular sportive.

Welsh Government Deputy Minister for Culture, Sport and Tourism, Ken Skates, comments: “2016 is Wales’ Year of Adventure and the perfect opportunity to take up new adventure. This is yet another event which will challenge riders as well as be a showcase to Wales’ amazing landscape.”

Dragon Ride L’Etape Wales by le Tour de France, which is the finale of a three-day tour, hosts four epic routes on Sunday 5 June. Distances from 100km right through to a jaw-dropping 302km enable cyclists of all abilities to take part and explore the stunning Welsh countryside. Among the many highlights of the carefully planned routes are the chance to take on iconic climbs such as Rhigos, Black Mountain and Devil’s Elbow.

WiggleDragonRide2015-82The event, previously known simply as the Dragon Ride, has helped contribute millions to the local economy since it began 13 years ago. It’s stunning riding and alpine like climbs led to it being selected by Le Tour de France organisers ASO as the Welsh representative of the world’s most famous cycle event. This new partnership, alongside the return of the three-day Dragon Tour which launched in 2015, is likely to help the event further contribute to the South Wales economy and secure its place as a must-do annual trip for cyclists, especially for those looking to experience their own, unique piece of Le Tour de France.

Nearly 5,000 people are already registered to take part on 5th June, with limited places for the 2016 Dragon Ride L’Etape Wales by le Tour de France available until Tuesday 31 May. Riders should head to www.dragonride.co.uk to find out more details and secure their place.