Case study: CenturyLink and the London Winter Run
3rd March 2017
The aim was part of a wider company initiative to promote pride in the company, within this was a desire for a sporting element, a ‘Team CenturyLink’ which would encourage participation in sporting events as a company.
The Cancer Research London Winter Run was chosen as the inaugural event for ‘Team CenturyLink’ as it was felt that the February event date gave everyone a New Year’s resolution to work towards and a focus for the staff to train together in the winter months when ordinarily no one wants to be outside.
CenturyLink had the largest team they have ever had for any company sporting event to date. It also changed at least one team members’ life for the better; they had literally never run before and trained throughout January to complete the event. He enjoyed the run so much that he has signed up for two more 10k runs! Being part of a larger central London event attracted people who wouldn’t ordinarily have signed up and it worked well in bringing a sense of unity and camaraderie to people from different parts of the business who had never met before whilst raising funds for charity.
The post event feedback has been extremely positive with more team challenges being signed up for.
“Human Race made organising our inaugural ‘Team CenturyLink’ event an incredibly easy experience. I am very grateful to Human Race for the assistance. The event was fantastic for the team and the company’s drive to get more people active and involved in 2015. I would not hesitate to engage with Human Race for future ‘Team CenturyLink’ sporting events.”
Jane Pitt – Sports Ambassador for CenturyLink EMEA