Case study: The HSBC Triathlon

3rd March 2017

Title Sponsorship

HSBC 1Having developed a thriving triathlon club with hundreds taking part in organised events each year, HSBC wanted their own event that could promote a healthy lifestyle amongst employees, their families and friends. An inclusive day was desired with a number of distances to entice beginners through to seasoned pros – inviting everyone to be involved, be it competing, supporting or just taking in the atmosphere of the day.

Our Response
To build and position the HSBC Triathlon as one of the last events of the season and a great opportunity for people to take advantage of the fitness they have built up to post a fast time while enjoying a fantastic race.
HSBC 3The variety in distances and events also enables employees to try triathlon for the first time. In 2014 we introduced the HSBC Triathlon bloggers, with blog posts featuring on the Human Race website. To add to the family feel of the day children are catered for with events, as well as bouncy castles and entertainment.

The Results
The event has become a great chance to socialise, relax, have fun or go for a PB! As with all our events we provide the option of specialist training days at Dorney Lake or bespoke company days with a number of our celebrity ambassadors. A Nuffield Health Wave was also introduced in 2014 along with Nuffield Health physiotherapy support in the event village. The event is continuing to develop with more opportunities for open water swimming for 2015.HSBC 2

“We have greatly enjoyed working with Human Race over the last 7 years, their innovation and expertise has allowed us to put on an exceptional event in the most cost effective way possible. We have raised good sums of money for charity and we look forward to the continued evolution of this fun family day.”

Sarah Kerrigan – Events and Marketing Manager for HSBC