Enertor and Human Race announce partnership
15th November 2016
Pioneering orthotics brand, Enertor, will become official insole partner of Human Race Events for the 2017 season. The deal encompasses twelve running and triathlon events that last year involved over 33,000 participants, including the Cancer Research UK Winter Run Series and Windsor Triathlon.
Created by leading UK podiatrists, and the only orthotic to use patented D3O technology, Enertor have created a unique insole that provides unprecedented shock absorption and is clinically proven to reduce injuries. With 18 years of orthotics expertise, Enertor have designed an insole that offers comfort, support and superior shock absorption, enhanced by the D3O material, like no other insole available. D3O is a smart material which is flexible but on impact the molecules lock together, before returning to its natural flexible state immediately after, making it one of the leading shock absorption materials available.
Nick Beresford, CEO of Enertor, said “Human Race’s ethos and their passion for creating innovative, mass participation events make them a natural partner for Enertor. We believe in helping everyone reach their potential, protecting them during training and ensuring they can perform on the day. Whether it’s your first race or you are chasing a personal best, together we help people to break their limits.”
Enertor will be present at several Human Race events this year, demonstrating the technology behind their insoles and providing prizes for participants. Competitions and giveaways, will allow the wider Human Race community to experience the benefits of Enertor as well.
Nick Rusling, Human Race Events CEO, said: “Utilising the expertise gained from many years of experience is central to making our product the best it can be and in that regard we are very similar to Enertor. This, as well as their belief in giving everyone, regardless of ability, the best chance to achieve their potential and individual goals, make Enertor a logical partner for Human Race and one we are very excited about.”